Salesforce Marketing Cloud Engineer - Aetna One Ad Job
Job Description Job Attributes+
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Job ID
988713
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Req #
72569BR
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Job Location
Default Location
Hartford, CT 00000, US -
Job Category
Marketing
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Job Type
Full Time
Job Description
Come join our new and growing Digital Communications team. The Salesforce Marketing Cloud Engineer is a multi-channel marketing specialist who will deliver campaigns across digital and non-digital media. As the resident architect in Salesforce Marketing Cloud, you will be responsible for ongoing development of our Salesforce.com/Marketing Cloud deployment along with creating solutions for business owners that include journeys, automations, data extensions, email, SMS, print, content management and data analysis. Come onboard and help us define and build the team.
Fundamental Components
- Responsible for multi-channel campaign execution including segmentation, design, and reporting. They will be using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints)
- Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment
- Analyzing data from digital marketing programs to develop internal best practices for Aetna by proactively researching email and mobile engagement statistics
- Audience / List segmentation and contact management using SQL
- Contributing to team by proactively identifying opportunities for process improvement and reducing execution complexity
- Managing the digital engagement role for Journeys
- Digital journey engineer for email and secure text journeys
- Data engineer/journey builder to scale Relay and build email journeys in Salesforce Marketing Cloud
Background Experience
- Experience with marketing automation platforms (Salesforce Marketing Cloud preferred; may include experience with ExactTarget, Adobe Experience Cloud, Marketo, Oracle Eloqua, IBM Watson, etc.)
- Ideally professional experience of 5+ years (with 3+ years of multi-channel marketing operations experience in Salesforce Marketing Cloud - email marketing provides a strong foundation)
- Working knowledge of HTML and email design principles
- A working knowledge of RequireJS for dependency management, a working knowledge of jQuery, and an understanding of the Postmonger event framework
- Salesforce Platform Developer certification preferred, with an understanding of how journeys function in Salesforce Journey Builder
- Database management/SQL experience
- Project Management skills
- Experience managing multiple simultaneous projects from concept to completion under tight deadlines
- Working knowledge of email best practices including targeted lists, subject lines, messaging and deliverability
- Strong quantitative skills and desire to make data-driven decisions
Education
Bachelor's degree or equivalent experience
Percent of Travel Required
0 - 10%
Additional Information
Who We Are
We’re a values-based organization focused on helping people on their path to better health. Here, you’ll work alongside former members of the military and current reservists and members of the National Guard. Bring your unique skills to our industry, and we look forward to helping you grow your career.
We offer opportunities at all levels for U.S. Veterans and will enforce the Uniformed Service Employment and Reemployment Rights Act (USERRA).
Also, if you’re a Reservist member of the National Guard, be assured that you’ll have a job at CVS Health when you return from deployment. And, even though your civilian job may differ from your military job, we have many opportunities that may be right for you.
We recognize the value of military spouses bring to our company and continue to look for ways to help you find employment.
Explore our career areas and learn more about continuing your mission to help others.
